There's no denying that captions are a crucial part of any Instagram post. Influencers and content creators alike know that a good caption can make or break an Instagram post. If it's boring, not engaging, or doesn't help to tell the story of the post, then you're missing out on a lot of potential engagement. The trick is to find the perfect balance between captions that are informative and captions that are entertaining.
For example, if you're posting a photo of your dog at the beach, then a caption like "I'm so lucky to have such a playful pup!" will probably be more engaging than "Here's my dog at the beach." The second caption is informative, but the first caption is more engaging because it's more relatable. Here's how to create captions that are not only informative, but also entertaining and engaging.
1. Don't Be Boring
One of the most common mistakes that Instagram influencers make is posting dull captions. If you've been on Instagram for a long time, then you've probably seen your fair share of boring captions. Maybe they were just a bit too formal or maybe they were just plain uninteresting. Unfortunately, these boring captions don't really do anything to increase engagement with your posts. In fact, some studies have found that people actually engage less with boring captions than captions that are more interesting or entertaining. The key to avoiding this mistake is knowing how to write engaging captions without being too informal or too informal. Make sure to keep your language simple and easy-to-understand and use lots of emotion words like "happy," "excited," and "amazing." You should also strive to make your caption as descriptive as possible without being too wordy or overly formal in your language. The easiest way to tell if your caption is too wordy is if you don't know what it means right away without having to reread it a few times first. If you do encounter any problems with wordiness, then try using an app like Hemingway App to help clean up your writing before posting it on Instagram (or any other social media platform).
2. Tell a Story That Your Followers Will Relate To
One of the best ways that you can write compelling captions for Instagram posts is by telling stories that will resonate with your followers' lives. For example, if you're planning on posting a photo of yourself at the beach then try telling a story about how much fun you had at the beach last time instead of just saying something like "I'm going back to the beach this weekend!" If there's something particularly interesting about what you're posting (like if it's a photo of yourself in front of an awesome new car), then tell people why that thing makes you happy or excited! If it's not obvious from looking at the photo what makes you so excited about this thing, then tell them! The key here is to write as if you're actually talking to them. If you can do that, then you'll start to notice that people will actually start responding to your posts more often.
3. Use Lots of Emotion Words
One of the best ways that you can make your captions feel more emotional is by including lots of emotion words in your caption. These emotion words are things that describe how someone feels either emotionally or physically, such as "happy," "sad," "confused," and "excited." If you're going to use any of these emotion words in your caption then make sure to pair it with an appropriate photo because the photo will help illustrate how you feel. For example, if you're posting a photo of yourself on vacation, then pair the caption with an emotion word like "happy" or "excited."
4. Be Consistent
Once you've mastered the art of writing engaging captions for Instagram posts, then try being consistent with your captions so that people can get used to seeing them on Instagram. The best way to do this is by using a consistent hashtag so that people can easily find all of your Instagram posts using a single hashtag. The easiest way to do this is by creating a unique hashtag for each different theme and sticking with it over time (for example: #vacation2017).
And there you have it! Happy caption writing, posse!
Join our mailing list to receive our 5 Day Instagram Engagement Email challenge. We'll take you through processes and strategies to increase your engagement!
Don't worry, your information will not be shared.